Reason Amplifier Company was born from two men and one vision - the
desire to evolve the art of guitar tone with the next great tube
circuit. realizing that the market was stacked with hoards of great
sounding (but very similar) amps, they both shared the notion that if
they were going to introduce a new amp, they had to have a "Reason" to
do so. Out of this thought an amp, and aptly named amp company, was
born.
The Visionaries
Obeid Kahn: Obeid has a unique approach to tube amp design that stems
from who he is. First, and foremost, he is a world-class guitar player,
logging more stage time per year than most guitar gods. Secondly, he is
a vintage amp enthusiast, well acquainted with the "magic" of those
classic circuits. And finally, Obeid is a highly skilled electrical
engineer.
During his tenure at St. Louis Music Company (where he designed the
tube amps for Crate and Ampeg), he got a first hand look at the big
business of guitar amps...but it was his undeniable ear for tone (and
amazing guitar playing) that made him a local legend to those who lined
up for the amps he built on the side.
Anthony Bonadio: With his roots in a 7' x 18' basement in Lansing,
Michigan, Anthony first founded Reason and began making high end
cabinets for some of the most prestigious boutique amp companies in the
country. Despite his success and reputation for quality, Anthony always
knew that his company (named Reason Amplification from day one) would
eventually become a full fledged amp manufacturer. It was just a matter
of finding the right amp design. Moving his business to St. Louis would
finally connect him to that design.
The Reason
Anthony had always stood steadfast in the notion that when he finally
introduced an amp to the world that it needed to stand out. It just so
happened that in the same town, Obeid had designed a circuit that did
just that...and with the reputation that they both had developed in
local tone circles, it was then just a matter of time their paths would
cross. Obeid made the first step when he called Anthony out of the
blue. He brought his new creation over to Anthony that afternoon.
Obeid had created a new variation of the multi-channel amp - what would
become known as StackMode. In principle, StackMode is very simple - a
means of arranging two independent channels in series. In practice
however, the power of StackMode becomes apparent, as it allowed the
user to tweak the performance parameters of the amp in ways previously
not possible. Needless to say, Anthony now had his "Reason" to sell
amps, and with Obeid as his new business partner, the Reason StackMode
Series of amplifiers was born.
The newest Reason amp model is the Bambino. Its an 8 watt amplifier
that is taking the guitar playing world by storm.
|
|
The Story of Reason amplifiers
